Here are a few tips we’ve put together to help your store create a winning entry for the Wave of Blue.

  • Balance

  • Plan your layout before beginning. Designate an area of the store to exclusivelly feature the products. Keep in mind that assymetrical designs are the most visually pleasing.

  • size & proportion

  • Stack the largest products first and build from there. Try making a shape like a pyramid, but make sure the products are always accessible to customers.

  • focal point

  • Try using display accessories like lighting, posters, cutouts, or product literature. Help the customer focus on the display and all the products offered.

  • simplicity

  • Be creative when creating a theme for the display, but know when to stop. Sometimes less is more. After all, selling product is the main objective.